The year was 1990 and Jay had a decision to make. At the time, he was doing creative work as a graphic artist and, quite frankly, it suited him. So when the family carpet business was being passed down to his generation, he didn’t know what to think.
“I wasn’t sure I wanted to sell carpets at all, unless I could figure out a way to add some art into the mix,” says Jay. At that time in the early '90s, a trend of taking beautiful pieces from different carpets and sewing them together to make new and really unique pieces had begun. “That approach to making carpets was really appealing to me. So I figured that if I was going to get drawn into the family business anyway (laughs), I also had to figure out a way to bring my love of art and my creativity into it.”
